How AI Is Changing Business Decision-Making
Where AI can strengthen—not replace—structured evidence and judgement.
Insights & perspectives
Ideas built on evidence.
A developing collection of perspectives across research, data analytics, artificial intelligence, operations, sustainability and evidence-based decision-making.
These are planned editorial topics rather than published GM Analytics articles. Full articles will be added after review and approval.
Using Predictive Analytics to Improve Demand Forecasting
Turning historical patterns and business context into useful forecasts.
Understanding Customer Behaviour Through Better Research
Why research design matters before the first response is collected.
Building More Resilient Supply Chains
Combining risk evidence, forecasting and operational decision support.
From ESG Measurement to Sustainable Strategy
Moving from indicators to decisions, priorities and implementation.
Why Evidence Matters in Public Policy
Building transparent links between findings, alternatives and public value.